Gravity is a campaign film for Pilatos where weight stops working. Nea Studio ran concept, film direction, VFX and the rollout across social and retail.
When the street lets go
The film starts on real streets. A low tracking shot follows a pair of sneakers at blue hour. Three friends sit on a Medellin rooftop with rugs and folding chairs, the mountains behind them at dusk. Then it lets go. Figures hang between two buildings in forced perspective. A man floats over an aerial view of the city with his cap and phone drifting beside him. Sneakers and popcorn rise above a leather sofa while a red cup falls through frame. Bodies and loose objects scatter across a heavy cloudy sky with no ground left in shot. The rooftop was filmed empty first, sofa and bicycle in place, and the cast composited in afterwards.
One world, feed to store window
On the ground, GRAVITY appears written in melted yellow ice cream on cracked concrete. Social cuts carry the same rule vertically, shot against stairs and brick. Retail got the same world. NO WEIGHT CAN HOLD YOU.
