Efecty, a Colombian finance company with over 25 years of history, needed a fresh glow-up for their app. With more than 32 million Colombians relying on their services, our approach was to blend Efecty’s trusted legacy with a modern, easy-to-use interface,ensuring secure, effortless transactions for everyone, everywhere in Colombia.
We focused on crafting a solid foundation with clear Information Architecture and User Flows. Everythin was designed with clarity and ease in mind, making navigation effortless and transactions quick for the millions of Colombians who rely on Efecty every day.
