Efecty has 25 years of history and 32 million Colombians relying on it. Nea Studio redesigned the wallet app, keeping the trust and dropping the friction.
The work started underneath
Information architecture and user flows came before any screen. Low fidelity wireframes covered the transfer flow, contact validation, balance, card activation, operator selection and registration. Only then came the interface: a home with balance and quick actions, Visa debit card detail, login, data packages, transaction history, recharge confirmation. Components were built for dark and light mode from the start. The brand came with it: a yellow and black coin app icon that reads at home screen size, cards rendered in 3D, and palette, iconography and typography documented as a system. Nothing shipped as a screen without the flow underneath it already resolved.
Thirty two million people
Thirty two million people do not need a beautiful app. They need one where sending money takes three taps and never makes them wonder whether it worked. That was the whole brief, and everything else served it.
