A full 3D campaign for Ruby Rose's licensed Smurfs collection. A photorealistic Smurf village built from scratch, with the product living inside it.
The village came first
Mushroom houses, wooden interiors, atmospheric purple light. Smurfette waits at a wooden door. Characters gather on a wooden floor seen from above. Two Smurfs stand on a wooden platform under purple light. A daisy compact rides a wooden conveyor belt. A lip gloss floats inside the illuminated set. The full collection appears under the warm light of a mushroom house, grouped with a character charm. Environment and product were rendered inside the same scene, so the light falling on a compact is the light of the village itself. No product was dropped into a finished backdrop, and no backdrop was lit to flatter a product.
A printed character is a sticker
Building the village and placing the product inside it makes the collection belong there instead of borrowing a logo for a season. The village outlasts the launch, which is what a licence should buy.
